{"title":"The 12 Reasons Range","description":"\u003cp\u003e\u003cstrong data-start=\"558\" data-end=\"572\"\u003e12 Reasons\u003c\/strong\u003e is an Australian salon haircare range created without harsh sulphates or parabens and safe for colour-treated hair. These gentle yet effective products help hydrate, smooth frizz, and improve manageability for healthier-looking hair every day.\u003c\/p\u003e","products":[{"product_id":"12-reasons-purple-shampoo-400ml","title":"12 REASONS PURPLE SHAMPOO 400ml","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003e12Reasons Purple Shampoo\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe Blonde Metamorphosis\u003c\/strong\u003e\u003cbr\u003e12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Use:\u003c\/strong\u003e\u003cbr\u003eApply 12Reasons Purple Shampoo to wet hair. Massage into a rich lather, then rinse. Follow with 12Reasons Purple Conditioner or a 12Reasons Hair Mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBanishes unwanted yellow tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for grey, blonde and highlighted hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRich nourishment and hydration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNurtures dry and damaged hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eParaben and sulphate free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned and formulated in Australia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVegan friendly and not tested on animals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 400ml\u003c\/span\u003e\u003c\/p\u003e","brand":"12 REASONS","offers":[{"title":"Default Title","offer_id":41372079128679,"sku":"","price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/6334\/3975\/files\/12REASONSPURPLESHAMPOO400ml.jpg?v=1747640912"},{"product_id":"12-reasons-argan-oil-shampoo-400ml","title":"12 REASONS ARGAN OIL SHAMPOO 400ml","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003e12Reasons Argan Oil Shampoo 400ml\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGently Cleanse and Smooth Distressed Hair\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e12Reasons Argan Oil Shampoo transforms dry, distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. This gentle shampoo revives and restores without impacting colour, softly cleansing and very hydrating.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExperience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12Reasons for exquisite hair!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Argan Oil Conditioner or 12Reasons Argan Oil Hair Treatment Mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArgan Oil: restores and gently strengthens\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCoconut and Avocado Oil: hydrates and detangles dry hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMacadamia Oil: deep conditioning benefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdds shine and eliminates frizz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColour safe\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eParaben and sulphate free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned and formulated in Australia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVegan and not tested on animals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 400ml\u003c\/span\u003e\u003c\/p\u003e","brand":"12 REASONS","offers":[{"title":"Default Title","offer_id":41372187983975,"sku":"","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/6334\/3975\/files\/12REASONSARGANOILSHAMPOO400ml.jpg?v=1747649628"},{"product_id":"12-reasons-marula-oil-shampoo-400ml","title":"12 REASONS MARULA OIL SHAMPOO 400ml","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003e12Reasons Marula Oil Shampoo\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTame Frizz, Cleanse and Smooth\u003c\/strong\u003e\u003cbr\u003eCleanse and smooth unruly hair with 12Reasons Marula Oil Shampoo! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12Reasons Marula Oil hair care!\u003cbr\u003eExperience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12Reasons for exquisite hair!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Use:\u003c\/strong\u003e\u003cbr\u003eApply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Marula Oil Conditioner or 12Reasons Marula Oil Hair Treatment Mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDry frizzy hair is smoothed and tamed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArgan Oil: restores and gently strengthens\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFruit and Seed Oils: add softness and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColour safe\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eParaben and sulphate free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned and formulated in Australia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVegan and not tested on animals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 400ml\u003c\/span\u003e\u003c\/p\u003e","brand":"12 REASONS","offers":[{"title":"Default Title","offer_id":41372197912679,"sku":"","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/6334\/3975\/files\/12REASONSMARULAOILSHAMPOO400ml.jpg?v=1747650375"},{"product_id":"12-reasons-marula-oil-conditioner-400ml","title":"12 REASONS MARULA OIL CONDITIONER 400ml","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003e12Reasons Marula Oil Conditioner\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBanish Frizz with Marula Oil\u003c\/strong\u003e\u003cbr\u003eNourish dry hair and kick frizz to the kerb with 12Reasons Marula Oil Conditioner! Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz.\u003cbr\u003eExperience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12Reasons for exquisite hair!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Use:\u003c\/strong\u003e\u003cbr\u003eApply after 12Reasons Marula Oil Shampoo. Leave on for a few minutes then rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDry frizzy hair is smoothed and tamed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArgan Oil: restores and gently strengthens\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFruit and Seed Oils: add softness and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColour safe\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eParaben and sulphate free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned and formulated in Australia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVegan and not tested on animals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 400ml\u003c\/span\u003e\u003c\/p\u003e","brand":"12 REASONS","offers":[{"title":"Default Title","offer_id":41372204597351,"sku":"","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/6334\/3975\/files\/12REASONSMARULAOILCONDITIONER400m.jpg?v=1747650781"},{"product_id":"12-reasons-argan-oil-treatment-mask-250ml","title":"12 REASONS ARGAN OIL TREATMENT MASK 250ml","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003e12Reasons Argan Oil Hair Treatment Mask\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTotal Hydration for Parched Hair\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeeply hydrate dry hair with 12Reasons Argan Oil Hair Treatment Mask! Nourishing Argan Oil is combined with rich Avocado and Coconut Oil to soften and moisturise dry and dull hair. Revitalising, moisturising and deeply conditioning, 12Reasons Argan Oil Hair Treatment Mask brings vital hydration back to dry hair. Lacklustre hair is transformed in just 10 minutes, becoming luminous and hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExperience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12Reasons for exquisite hair!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a generous amount of hair mask to shampooed, damp hair. Let process for 7-10 minutes. Rinse. No heat is necessary. Apply 2-3 times weekly for mega hydration!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArgan Oil: restores and gently strengthens\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdds shine and eliminates frizz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColour safe\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eParaben and sulphate free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned and formulated in Australia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVegan and not tested on animals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 250ml\u003c\/span\u003e\u003c\/p\u003e","brand":"12 REASONS","offers":[{"title":"Default Title","offer_id":41372238708839,"sku":"","price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/6334\/3975\/files\/12REASONSARGANOILTREATMETMASK250ml.jpg?v=1747655189"},{"product_id":"12-reasons-argan-oil-conditioner-400ml","title":"12 REASONS ARGAN OIL CONDITIONER 400ml","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003e12 Reasons Argan Oil Conditioner 400ml\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDeeply Hydrate Dry Hair\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e12Reasons Argan Oil Conditioner deeply conditions distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. Moisturising and gently detangling, 12Reasons Argan Oil Conditioner brings vital hydration to dry hair without impacting colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExperience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12Reasons for exquisite hair!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply after 12Reasons Argan Oil Shampoo. Leave on for a few minutes then rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArgan Oil: restores and gently strengthens\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCoconut and Avocado Oil: hydrates and detangles dry hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMacadamia Oil: deep conditioning benefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdds shine and eliminates frizz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColour safe\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eParaben and sulphate free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned and formulated in Australia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVegan and not tested on animals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 400ml\u003c\/span\u003e\u003c\/p\u003e","brand":"12 REASONS","offers":[{"title":"Default Title","offer_id":41960876638311,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/6334\/3975\/files\/12REASONSARGANOILCONDITIONER400ml.jpg?v=1747656646"},{"product_id":"12-reasons-argan-oil-hair-serum-100ml","title":"12 REASONS ARGAN OIL HAIR SERUM 100ml","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003e12 Reasons Argan Oil Hair Serum 100ml\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSmooth Frizz, Nourish Hair and Add Brilliant Shine\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e12Reasons Argan Oil Hair Serum transforms dry, dull and frizzy hair, restoring moisture and shine, and eliminating frizz. Richly nourishing Argan Oil deeply hydrates dull hair, while Coconut and Avocado Oils add extra moisture for smoothness and shine. Dry, unmanageable hair will be left smooth and protected from humidity!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExperience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down. 12Reasons for exquisite hair!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDispense a small amount of serum, around the size of a 10c coin, onto the palm of your hand. Gentle rub hands together, then use both hands to apply to clean, damp, or dry hair. Use a comb for even distribution. 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